Entering the Sustainable Small Space Tourism Awards / ZAHRADA
An interview with Tim Willment from ZAHRADA - about the process of entering awards and the role they play in the growth of their firm.
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In this engaging Q&A with Nikita Morell—an accomplished copywriter for architects and an architecture awards judge—we unpack what really goes on behind the scenes in award submissions. Nikita shares her unique perspective on what sets winning entries apart, the critical role of clear and compelling writing, and practical advice for architects aiming to elevate their projects. Let's dive in!
What type of awards does ZAHRADA attempt, and how many do you apply for each year on average?
ZAHRADA is still an emerging practice, so it will be some time before we start applying for awards regularly. Since we take on only a small number of projects each year, we focus on identifying what makes each one special—whether that's cultural significance, design innovation, budget constraints, or sustainability. We limit work so that we can always push the boundaries of what's possible, but ultimately, it comes down to the projects that come through and what our clients prioritise. It's always client first, award second.
You were recently shortlisted for the Sustainable Small Space Tourism Awards for your cabin design. What was the process like to complete the design and enter the award?
At the time, Zofia and I were working at separate practices. My workload wasn't particularly exciting at that moment in time and Zofia was happy to co-design with me. When this small cabin project came up, it ticked all the right boxes. We teamed up, and because it was in Latvia—where Zofia already had a strong connection—we had a natural narrative to build on.
We always start with a story. That narrative shapes a set of design rules we establish for ourselves, ensuring that every decision aligns with the overall concept. This approach, combined with the constraints of the brief—size, budget, and sustainability—helped us create something both unique and practical.
Did you receive any feedback or communication from the jury?
Unfortunately, not. We didn't hear anything until we appeared on the shortlist when the other winners were announced.
What kind of communication happened after the competition?
None after the shortlist announcement.
What role do awards play in the growth and recognition of your firm? Do they influence your approach to future projects?
I see awards as good marketing material—they're part of a broader marketing strategy for any architectural or design practice. They help with PR, increase visibility, and add an extra layer of social proof alongside testimonials.
Competitions are a great creative exercise. They push you to think beyond the everyday and compete against people who often seem far more creative than yourself. That challenge alone makes them worthwhile, but they can be expensive for new practices.